Leadership, AI, and Military Futures.
Leadership in Action — insights & inspiration from LTG (Ret.) Ross Coffman.
Powerful insights from a retired Three-Star General on resilience, strategic leadership, and achieving excellence in the face of challenge — more than 35 years of U.S. Army leadership brought to the decisions executives, public-sector leaders, and technologists make today.
▸ TGT ACQUIREDLt. Gen. Ross Coffman
U.S. Army (Ret.) · Three-Star General
35+ yrs
U.S. Army service as an Armor officer
3★
Retired Three-Star General (Lieutenant General)
Austin, TX
Final post: Deputy Commander, Army Futures Command
8
Signature keynote talks across leadership, AI & global risk
▸ NV-MODE · GAIN 7 · 30FPS● RECAn inspiring journey of grit and growth.
Ross shares hard-won lessons on conquering inner and outer battles, mastering leadership, and empowering others to win against all odds — how leaders set standards, earn trust, communicate with candor, define purpose, and decide when the operating environment is changing quickly.
That perspective comes from a career spent leading at nearly every echelon of the Army — including deployments to Iraq, Kuwait, Saudi Arabia, Eastern Europe, Bosnia, and Haiti — and later helping shape future-force thinking at Army Futures Command.
A rare combination of command, strategy, and culture.
Ross Coffman is the founder of Coffman and Associates LLC, a consulting and advisory firm specializing in strategic and operational planning to improve management skills, change culture, enhance business operations, and drive organizational productivity — with proven success across government, corporate, academic, and non-profit sectors.
He retired from the United States Army after more than 35 years of distinguished service as an Armor officer, completing his career as Deputy Commander of U.S. Army Futures Command in Austin, Texas.
Four platforms for leaders facing change and risk.
See Ross in the room.
Project Convergence 2024
An example of Ross Coffman's work while at U.S. Army Futures Command. A useful connection point for audiences interested in military innovation, future-force development, and the challenge of translating emerging technology into operational value.
Forged in Battle: 35 Years of Leadership, Resilience, and Victory with Lt. General Ross Coffman
A leadership and resilience interview connecting Ross's military experience to the themes at the heart of his speaking: standards, trust, candor, purpose, communication, and leading through adversity.
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